Rural Value started with the aim of offering rural tourism users a quality brand based on diametrically opposite parameters to those considered fundamental by the existing in the market. On the other hand and as a complementary way, RURAL VALUE started as the first franchise in the rural tourism sector by means of turnkey solutions or consulting.  RURAL VALUE does not question the value or methodology of the current touristic quality brands, Spanish, Asturian or those existing in any other Autonomous Region. It simply takes for granted that those parameters are the minimum to be met by any company which wants to hold a brand which, as RURAL VALUE, tries to go further when demanding quality which is measured by parameters which, in our opinion, are in keeping with the user’s attention and satisfaction. RURAL VALUE does not want to be a substitute of the existing quality brands but to offer a quality plus to those who have some of them or who prefer to approach their activity in a different way. For example, RURAL VALUE understands that daily cleaning is a key point and its lack or deficient carrying out is not understood in any kind of tourism companies whichever their level is.
| According to RURAL VALUE the new technologies are key tools on developing its business strategy, and so, its implementation is one of the added value aspects we offer to those who are interested in being different from their competitors by means of innovative ideas and strategies.Together with TIC , the design, communication and creation of highly gratifying environments for users are our commitment to provide a model of a different quality brand and directed to get the highest satisfaction of the users who visit our brand and, in short, to help and improve our partners’ profit and loss accounts.
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